Performance · Other credits

Bill Backer

Bill Backer is credited on 702 releases across 208 albums tracked on Gatefold, active 1966–2024 — the collector-built map of who actually made the music.

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702

Pressings credited

208

Albums

7

Decades active

65

In collections

Biography

William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)."

Bio from Wikipedia

Credited work

702 releases · 208 albums · active 1966–2024

  • Performance · 730
  • Other credits · 3

Studios: Power Station · Morgan Studios · I.B.C. Studios · ГЦКЗ "Россия"

Discography

Records they worked on — most-collected first.

Frequent collaborators

Around the web

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