Performance
Juan Valdez
Juan Valdez is credited on 13 releases across 3 albums tracked on Gatefold, active 1993–2017 — the collector-built map of who actually made the music.
13
Pressings credited
3
Albums
3
Decades active
1
In collections
Biography
Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. He typically appears with his donkey Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general, and Juan Valdez's iconic appearance is frequently mimicked or parodied in television and other media. The Juan Valdez character is used as an ingredient brand, to specifically denote coffee beans that are only grown and harvested in Colombia. Part of the advertising campaign includes convincing consumers that there are specific benefits of Colombian-grown and harvested coffee beans, "including how soil components, altitude, varieties and harvesting methods create good flavor." The National Federation of Coffee Growers of Colombia is entirely owned and controlled by Colombia's coffee farmers (cafeteros) which number over 500,000 people.
Bio from Wikipedia
Credited work
13 releases · 3 albums · active 1993–2017
- Performance · 13
Studios: Masonic Reeses Hall · Adams Studio · Attic Studio, Aarschot · Adams studio
Discography
Records they worked on — most-collected first.
Frequent collaborators
Around the web
See who really made the music.
Gatefold maps every producer, engineer, and player across your shelf — the credits no one else surfaces.
Start your shelf →Free forever. Works with 10 records or 10,000.