Crossfade

American Alternative Rock band from Columbia, SC, USA. The group came together in the late '90s with the merging of singer/guitarist Ed Sloan with bassist/backup singer Mitch James and drummer Brian Geiger as the power trio The Nothing. The group added singer and club DJ Tony Byroads. The resulting quartet renamed itself Sugardaddy Superstar. While building up a local following, the band recorded in its own Sugarstar Studio. It first gained recognition beyond its region when it attracted the interest of the Los Angeles A&R company Taxi and Los Angeles promoter Chris Long (who took over as manager), leading to an L.A. showcase in March 2002. That, in turn, led to a signing to the Earshot subsidiary of Columbia Records early the next year. The band then retooled its self-released album, Cold, under the auspices of mixer/engineer Randy Staub and renamed itself Crossfade. In April 2004 James Branham replaced Geiger behind the drum kit.