The Heart Part 5

About

“The Heart Part 5” is a promotional single by American hip-hop recording artist Kendrick Lamar released on May 8, 2022, through PGLang, Top Dawg Entertainment, Aftermath Entertainment, and Interscope Records as a surprise promotional release ahead of Lamar’s fifth studio album, Mr. Morale & the Big Stepper, and was later included as a streaming bonus track on that album. It constitutes the fifth installment in Lamar’s ongoing “The Heart” song serie, following The Heart Part 4. The track’s existence was first teased on April 19, 2022, when Lamar’s website, oklama.com, was updated with a page entitled “theheart.” This page linked to a large amount of draggable tan folders with one black folder, which was labeled “important,” being hidden within the mass of folder. On May 7, 2022, the song was accidentally teased by Spotify through an updated description for the “This Is Kendrick Lamar” playlist, but the description was quickly taken down minutes later. On May 8, 2022, at 5 P.M. (Los Angeles time) the song was officially released alongside the official music video. Directed by Dave Free and Lamar himself, the visuals see Kendrick performing in front of a red wall before making several transformations into other famous Black figures using deepfake technology. In order of appearance, they are Kanye West, Nipsey Hussle, Will Smith, Jussie Smollett, O.J. Simpson and Kobe Bryant. These transformations underscore the song’s exploration of public perception, fame, and the collective experiences of Black American. .

via Last.fm

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