Dispepsi

About

Two-and-a-half years in the making, this collection of original music, songs, and collaged advertising brings the Negativland brand of thirsty cultural critique to the parched and dehydrated psyches of the neXt generation of young consumers everywhere. "Dispepsi" applies Negativland’s found sound style of modern noise to one of this planet’s best known saturation advertisers of liquid trivia. On "Dispepsi" you’ll hear rearrangements of tiresomely familiar jingles into something with a whole new message. You’ll suck on a straw of disbelief as you hear lots of paid celebrity spokespeople shill for your attention in ways they never intended, while the psycho-active implications of implanted brand recognition are supposed to go unnoticed. You wont find it difficult to swallow the publicity strategy behind the introduction of a new line of competitive beverage, but the resulting taste test gone awry may require more concentration. From Negativland’s initial attempt to drink it up with a positive attitude, to the final cut that bites back with some real truth in advertising, "Dispepsi" is Negativland’s most distinctive attempt yet to teach the world to sing in perfect harmony. (Though the actual title was left off of the printed cover of this release due to concerns over unreasonable trademark laws, we can now tell you the actual title because the lawyers at Pepsico publicly stated that they have no intention of ever suing us. For more details about this CD read its reviews, as well as interviews with "Addicted To Noise", and "For The Record.").

via Last.fm